There is no doubt that the online marketing world is a tough terrain to navigate for many businesses. The fast pace at which technology is evolving and the ability to keep up with the adoption of new trends poses very unique challenges to many small and medium enterprises. Here are four of the most common challenges.

Utilizing the Mobile Experience Optimally

In the recent past, there has been a tremendous mobile revolution. The majority of people around the globe now own mobile phones or gadgets such as iPads sand tablets. This revolution means less time spent on websites, higher bounce rates and drops in conversion rates in major websites.

Therefore, only responsive business websites – which have moved with speed to reformat their content to fit the different users’ screens – have made any meaningful progress towards an enhanced mobile user experience. However, that alone might not be enough since mobile users are known to be more impatient. They are also searching for different answers, and might be at various stages of the buying cycle. Mobile users are definitely different and it is upon businesses to find new ways of adjusting their strategies on presentation and messaging in order to suit such users.

Management Of Social Media

Most businesses operate without a solid social media strategy. Social media is without doubt proving to be a force to reckon with. It provides a platform where consumers can give feedback or voice their dissatisfaction with services or goods offered by particular businesses. Social media can easily make or break any business with the current trend of small issues going viral. The same way, good attributes or bad ones in a business can easily go viral too.

Some of the most common problems faced by businesses on social media include:

  • Grappling with choosing the kind of content to produce
  • Means of producing quality content
  • The number of times to sell on social media
  • Finding the right person to execute the social media strategy
  • How to hold such a person accountable

Most of the time, the biggest problem facing businesses in management of social media have a thing to do with a flawed process. There are some problems with strategy and content too, but these are normally easier to rectify when compared to a wrong process. Social media marketing needs a highly disciplined process for executing and measuring of your strategy. There is also need for accountability. This is more difficult than generating quality content and strategy. It would be helpful always to begin with the process and then come to input and strategy.

Getting value for your money in SEO

This is one of the most common and major challenges facing internet marketing today. Most businesses hire professional SEO writers to write content for them and they don’t come cheap. While trying to break through competition, many small businesses will need cost-effective solutions of SEO in order to survive. In fact this has raised many questioning on whether businesses are really getting value for the money that they invest in the normally expensive SEO content generation. While the input is quite high, the expected output is low.

Businesses definitely need to know how much revenue the search engine visibility generates. This needs a lot of digging deeper into a business’s data. In this case, businesses should not:

  • Rely too much on rankings as a sign of progress. The customization of search results depending on particular locations and search history is likely to change considerably what one individual can see as compared to another who is over 10 miles away.
  • Create stacks and stacks of poor content for the simple reason of attracting higher search engine traffic. Even if the traffic increases, it will plummet at some point as very few people would like to stay on your site and continue reading poor quality content.

Beating Competition

With more and more businesses establishing their presence online, consumers keep coming across more choices. The only way your business can survive competition is by staying ahead of the pack and rising above the clatter. However, this is normally easier said than done.

 

With the advent of the internet, there is so much activity going online. With millions of people across the globe now connected to the internet through some form of electronic gadget, any business worth its salt must ensure that it has a strong presence online. There is no doubt that the modern marketplace is rapidly shifting to online platforms which make it very easy for consumers to buy goods and services from the comfort of their homes and offices. Therefore, there is every reason for any serious business to engage in a serious internet marketing campaign. Here are ten reasons why internet marketing is vital to your business:

Times have really changed

Yes, TV, radio and newspapers might still have their niche in the marketing industry, but there is no doubt that things are changing really fast. With the fast paced technology, even the traditional media outlets of Television, radio and print media have been forced to create their own online platforms in order to keep up with the changing times. With more and more consumers having access to the internet, any serious business needs an internet marketing strategy in order to reach more of its clients and meet the insatiable online demand.

Online Branding

The main reason why many businesses begin an internet marketing campaign is because they need to announce their presence and increase awareness of their brand. With most consumers spending some time online on a daily basis, as they do their internet searches, a good number of them are likely to spot your business logo or name and develop interest in what it has to offer. If your business doesn’t exist online, it is likely to lose such clients to competition.

Consumer convenience

With the modern lifestyles becoming busier by the day, more consumers are reverting to online purchases of the goods and services that they need. Apart from the time saving convenience whereby they can easily access information as well as order for products and services online, consumers find the internet quite helpful in offering them variety and several alternatives to choose from. They can easily compare products of different companies without having to move an inch out of their houses. You business can capitalize on this need and offer consumers what they are really looking for by availing ready information and instant access to products.

Boosts traffic to your business website

The use of the vibrant social media and quality online articles, as your online marketing strategy has the potential of boosting traffic flow to your business website. The more visitors you have on the website, the more chances you have of getting new clients and sealing more deals, as well generating more interest in your brand.

Cost Effective Mode Of Marketing

Internet marketing presents your business with one of the most cost-effective advertisement strategies. Looking at the cost of online marketing Vis-a-Vis those of the traditional methods of advertisement such as TV and Newspapers; internet marketing is cheaper by far. Setting up a website might be the only initial substantial cost.

Round The Clock Availability

Most businesses traditionally have opening and closing time. This means that those consumers who would have loved to come and shop physically might be time barred. However, with an online platform, your businesses can now be easily operational 24/7. This means that consumers can access services and goods any time of day and night, which is good for business.

Boosts Sales

They say, “Seeing is believing.”  Being able to showcase your products or services online is a powerful way of persuading consumers to buy. This is likely to increase the urge of some consumers to engage in impulse buying, which will definitely enhance sales for your business.

Easy To Maintain Constant Communication

Most business websites are interactive in nature with landing pages, in which consumers can give their email addresses and subscribe to regular newsletters, as well as testimonial sections which allow feedback clients. Such communication helps the business to improve.

Easy to apply personalised offerings

Online marketing makes it easy to provide a targeted demographic with customised offerings. The online ads are placed in a manner that which prompts the target audience to respond, unlike the TV or newspaper ads.

Builds credibility 

A constant online presence through internet marketing helps your business to offer your clients services whenever they need them. If your business manages to deliver any orders made online consistently, its credibility grows.